Strategy Development and Deployment in Private Universities – A Case of Srinivas University, India

Main Article Content

Nethravathi P. S.
Adithya K. M.
P. S. Aithal


Purpose: The design and implementation of strategies in Universities provide formal and informal arrangements to coordinate academic and administrative planning and implementation in order to achieve its objectives.  It also provides a sophisticated learning atmosphere wherein students can develop and improve their leadership and teamwork skills, creativity and intellectual powers, and passion in learning by providing a high standard in imparting education.

Methodology: An exploratory research design is used to conduct a case study. The necessary information is gathered from the literature review.  The Google Scholar search engine is used to conduct a literature review in order to establish a strong conceptual framework for this article.

Results & Outcome: To be a leader among universities and to develop students who emerge as leaders with competence, conscience, and compassion by providing them with a solid education and high ethical and professional standard.   Strategies employed by the University help students to mould academically empowered and job-ready professionals in different fields in society or industry.  It also helps universities to contribute to the national building by developing a pool of trained human resources in various fields and allowing them to build and promote a more humane, just, and sustainable world for the future generation.

Originality: A case study of analysing strategy development and deployment process in a University.

Type of the Paper: Case Study & Analysis.


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How to Cite
Nethravathi P. S., Adithya K. M., & P. S. Aithal. (2022). Strategy Development and Deployment in Private Universities – A Case of Srinivas University, India. International Journal of Applied Engineering and Management Letters (IJAEML), 6(2), 217–241.

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