GANESH H R; AITHAL P S; KIRUBADEVI P. Integrated Marketing Mix Framework for Baby Care Retailing in India . International Journal of Applied Engineering and Management Letters (IJAEML), [S. l.], v. 4, n. 1, p. 191–218, 2020. Disponível em: https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/323. Acesso em: 2 aug. 2025.