1.
D. Rajasekar, Aithal P. S. Direct to Consumer using Livestream as an Innovative Marketing Medium during COVID-19 . IJAEML [Internet]. 2022 Feb. 15 [cited 2025 Aug. 2];6(1):77-86. Available from: https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1197