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Ganesh H.R, Aithal P.S, Kirubadevi P. Experimental Investigation of Cannibalisation by Introducing a Global Brand Abreast Existing Indian Store Brand . IJAEML [Internet]. 2020 Apr. 27 [cited 2025 Aug. 30];4(1):10-9. Available from: https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/235