International Journal of Applied Engineering and Management Letters (IJAEML) https://www.srinivaspublication.com/journal/index.php/ijaeml <p><strong>International Journal of Applied Engineering and Management Letters (IJAEML) (ISSN - 2581-7000)</strong> is an online, peer-reviewed research journal published by Srinivas Publication, Srinivas University, Mangalore, India. It provides a global publication platform for Professors, Research scholars, academicians, professionals and students engaged in Research. The main aim of IJAEML is to become the world’s leading journal that is preferred and trusted by the community through publishing authentic, peer-reviewed and scientifically developed research articles of international calibre. IJAEML publishes research papers in the field Management and Technology. The Journal is online open access, published bi-annual and the language of the journal is English. IJAEML accepts exceptional research contribution from the authors in the form of original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, and technical notes.</p> en-US ijaeml@srinivaspublication.com (Managing Editor) ijaeml@srinivaspublication.com (Managing Editor) Thu, 07 Jul 2022 03:53:31 +0000 OJS 3.3.0.11 http://blogs.law.harvard.edu/tech/rss 60 Effect of Blood Type on Motivation Process, Theories, and Behaviours https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1604 <p><strong>Purpose: </strong><em>Blood is the most fundamental nourishment for our bodies. It seems to be that different blood types would react differently &amp; motivate differently. Many other factors also influence our personality in the same way as motivation. Maybe blood type should be used for more than just matching organ donors, the same way may be blood type could also be good for watching the motivation process, theories &amp; behaviours of people. Thus, the purpose of the study is to identify the effect of blood type on motivation process, theories &amp; behaviours.</em></p> <p><strong>Objective: </strong><em>The researchers have set the following primary objective and the current study investigates 1 broad research question: To identify the effect of blood type on motivation process, theories &amp; behaviours.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>A descriptive study was undertaken</em><em> with the involvement of 128 respondents of various professionals. Respondents were given a validated close-ended structured questionnaire on Likert’s 5-point scale. The options chosen were scored &amp; complied resulting data was analyzed statistically by ANOVA using SPSS (21.0) software.</em></p> <p><strong>Findings/Result: </strong><em>Previously nobody studied blood group &amp; motivation. </em><em>The researchers </em><em>in the study have observed that blood type has no statistical significance with motivation, behaviours and personality. Considering the strong belief in many countries where blood type is having significant association with the term motivation and it was strongly proved. Hence the major observation in the study is individuals have changed their personality, and motivation factors to be connected with the blood type rather than in a self-fulfilling prophecy. Thus, the blood group does not have any statistical significance with the motivational process, </em><em>theories &amp; behaviours of people. </em></p> <p><strong>Research Limitations/Implications: </strong><em>Motivational behaviours are to be in the flow by considering the major factors that are in trend and it is considered as the primary weapon in understanding the motivational functions i.e., individuals have in thoughts other than monetary benefits to be availed for which the blood type and their relationship with motivation process, theories &amp; behaviours helps a lot. </em></p> <p><strong>Originality/Value: </strong><em>Many of the earlier studies have proved that the blood group of individuals does not have any statistical significance with the motivational factors and also </em><em>personality and behaviours. But, some of the studies in Japan, Korea, Asia, etc. </em><em>have proved that blood groups do have an effect on the motivation process, theories &amp; behaviours as these countries do believe in the theories of personality and other motivational aspects. Hence, this study helps in concluding that, individuals tend to change their</em><em> personality, and motivation factors to be connected with the blood type rather than in self-fulfilling prophecy, wherein, this has led to the emergence of following a</em><em>strological signs like individuals in Japan.</em></p> <p><strong>Paper Type<em>: </em></strong><em>This study is a significant attempt to identify the effect of blood type on the motivation process, theories &amp; behaviours help a lot. The study is based on primary evidence.</em></p> Shyam B. R., Aithal P. S. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1604 Thu, 14 Jul 2022 00:00:00 +0000 Atomic Research Centres to Intensify Research – An Innovative Approach of Srinivas University, India https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1683 <p><strong>Purpose:</strong> <em>To find an innovative way to boost research work and contribution by individual faculty members of higher education institutions including universities by creating their own micro-research centre. This should also help faculty members to plan and intensify their research at low cost and internally available resources and to contribute to the research output of their institutions, and society in a micro but effective way.</em></p> <p><strong>Methodology:</strong> <em>Proposing and implementing micro-research centres in individual departments of universities by individual faculty members. This centre is independently coordinated by an individual faculty member along with colleagues and students at research, Post-graduate, and Undergraduate levels. The research methodology consists of developing a case study by collecting information about individual efforts of innovative research and crystalizing such efforts to be a systematic innovation as best practice in the higher education space. Information is collected from the research and innovation council of Srinivas University through its website and by interviewing its faculty members. The collected information is analyzed using ABCD analysis framework and presented in scholarly article format.</em></p> <p><strong>Results &amp; Outcome:</strong> <em>This case study on innovation in research efforts by motivating faculty members to develop and coordinate a micro-research centre called Atomic Research Centre to carry out intensive and focussed research on a micro-topic by individually and through a micro-team consisting of self, colleagues, and students at research, Post-graduate, and Undergraduate levels. This best practice speeds up and intensifies the research activities of individual faculty members in many micro-research areas without the huge investment in research as research funding. This best practice of individual research contribution through Atomic research centres (ARCs) also allows the faculty members to coordinate on one or many research topics at a time, individually or with different small teams. Based on an intense search in the literature, it is found that initiation and implementation of Faculty level Atomic Research Centre to promote and intensify departmental research is a unique innovative best practice in HEIs and Universities.</em></p> <p><strong>Originality: </strong><em>Studying the initiation, formation, modalities, and details of faculty-initiated Atomic Research centres and their success in contributing to departmental research is studied systematically and analysed using ABCD analysing framework.</em></p> <p><strong>Type of Research:</strong> <em>Case Study &amp; Analysis.</em></p> Aithal P. S., Adithya K. M. , Shubhrajyotsna Aithal, Pradeep M. D. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1683 Sat, 06 Aug 2022 00:00:00 +0000 Credit Risk Analysis of Canara Bank – A Case Study https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1699 <p><strong>Purpose:</strong> <em>Credit risk has become a serious issue in the present scenario. No banking transactions are free from credit risk. Banks can survive in the modern world only if they can manage the risk efficiently. The study is been undertaken to find out the different types of loans provided by Canara Bank and the rate of default resulting in NPA over 5 years. The author mainly considered the study on loans provided by Canara Bank and the credit risk encountered by the bank due to non-payment of loans and the interest amount on the due date. </em></p> <p><strong>Methodology:</strong> <em>Qualitative research is grounded on secondary data. Information is gathered through annual reports, manuals, previous bank records and balance sheets. For depth information, Focus group interactions with the manager and the staff are carried out.</em></p> <p><strong>Findings: </strong><em>Better credit risk policy of the bank reduces the NPA percentage which in turn increases the profitability of the bank.</em></p> <p><strong>Originality: </strong><em>The study highlights the</em> <em>effect of profitability due to credit risk arising out of NPAs.</em></p> <p><strong>Paper type:</strong> <em>Case study</em></p> Shaila Kamath, Ramesh Pai Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1699 Fri, 12 Aug 2022 00:00:00 +0000 Identifying the Possible Measures to Minimize Material Waste Using Lean Construction https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1714 <p><strong>Purpose: </strong><em>Continuous effort to assure material management is continued to identify the possible measures to minimize material waste in construction projects based on a lean construction approach.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The present study adopted Questionnaire Survey, Literature review, Study of project document for major sources of waste material, Possible Measures and Response in Scale of rating 1-5 using Relative Importance Index (RII).</em></p> <p><strong>Findings/Result: </strong><em>The discoveries uncover that Some of the significant places in the lean development approaches are: Adoption of legitimate site the board strategies, Accurate and great determinations of materials to try not to wrong request, Proper capacity of materials on location is additionally one of the actions for the waste material in the lean development, Purchasing unrefined substances that are simply adequate, Reduce Recycling and Reuse of a few waste materials on site. In this review, a few elements make issues in development ventures to execution of lean development approach for the undertaking's fruition. Because of various variables, the workers for hire can't finish the task successfully. This study gives proof fair and square of measure to conquer the obstructions to execution of lean development approach in development projects. The discoveries of this study are in concurrence with the impression of clients, experts, and workers for hire about the action to defeat the hindrances to execution of the lean development approach in development projects.</em></p> <p><strong>Originality/Value: </strong><em>The study contributes by assuring to Develop innovative practices and systems to control waste, delays, and cost overruns.</em></p> <p><strong>Paper Type: </strong>Action <em>Research.</em></p> Madan Sharma , A. K. Mishra, Janani Selvam Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1714 Wed, 24 Aug 2022 00:00:00 +0000 Classification and Analysis of Weather Images Using Machine Intelligent Based Approach https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1731 <p><strong>Purpose: </strong><em>Weather information plays a crucial role in the human society. It helps to lower the weather related losses and enhance the societal benefits such as the protection of life, health, property, etc., It is very much essential for the proper classification of weather images (WIs) into several categories such as </em><em>dew, fogsmog, frost, glaze, hail, lightning, rain, rainbow, rime, sandstorm, snow, etc. so that appropriate information can be provided to the people as well as organizations for further analysis.&nbsp;&nbsp; </em></p> <p><strong>Approach: </strong><em>In this work, a machine intelligent (MI) based approach is proposed for the classification of </em><em>W</em><em>Is into </em><em>the dew, fogsmog, frost, glaze, hail, lightning, rain, rainbow, rime, sandstorm, and snow types</em><em>. The proposed approach is focused on the stacking (hybridization) of </em><em>Logistic Regression (</em><em>LRG), </em><em>Support Vector Machine (</em><em>SVMN), </em><em>Random Forest (</em><em>RFS) and </em><em>Neural Network (</em><em>NNT) methods to carry out such classification. The proposed method is compared with other machine learning (ML) based methods such as </em><em>LRG, SVMN, RFS, NNT, </em><em>Decision Tree (</em><em>DTR), </em><em>AdaBoost</em><em> (ADB), </em><em>Naïve Bayes (</em><em>NBY), </em><em>K-Nearest Neighbor</em><em> (KNNH) and </em><em>Stochastic Gradient Descent</em><em> (SGDC) for performance analysis. </em></p> <p><strong>Result: </strong><em>The proposed method and other ML based methods have been implemented using Python based Orange 3.26.0. In this work, 1604 WIs having 149, 141, 146, 150, 144, 146, 142, 147, 149, 147, 143 numbers of dew, fogsmog, frost, glaze, hail, lightning, rain, rainbow, rime, sandstorm, and snow types respectively are taken from the Kaggle source. The performance of all the methods is assessed using the performance parameters such as classification accuracy (CA), F1, Precision (PR) and Recall (RC). From the results, it is found that the proposed method is capable of providing better classification results in terms of CA, F1, PR and RC as compared to other ML based methods such as </em><em>LRG, SVMN, RFS, NNT, DTR, ADB, NBY, KNNH and SGD. </em><em>&nbsp;&nbsp;</em></p> <p><strong>Originality: </strong><em>In this work, a MI based approach is proposed by focusing on the stacking of </em><em>LRG, SVMN, RFS and NNT methods to carry out the classification of WIs into several types such as </em><em>dew, fogsmog, frost, glaze, hail, lightning, rain, rainbow, rime, sandstorm, and snow type</em><em>. The proposed approach performs better in terms of CA, F1, PR and RC as compared to</em><em> LRG, SVMN, RFS, NNT, DTR, ADB, NBY, KNNH and SGDC methods.</em> <em>&nbsp;</em></p> <p><strong>Paper Type: </strong><em>Conceptual Research.</em></p> Kalyan Kumar Jena , Krishna Prasad K. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1731 Mon, 29 Aug 2022 00:00:00 +0000 Review of Literature on Antecedents of Knowledge Sharing Behavior of Employees https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1754 <p><strong>Purpose:</strong><em> A purpose of this research article is to systematically synthesize the extant literature on the article Knowledge sharing (KS) and antecedents of knowledge sharing attitude and to contribute predictions with the emerging theme.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>The research paper adopted a systematic literature review using textual analysis for keywords and abstracts to identify the research hotspots. As well as the article </em><em>analyzed and referred to several research articles from international and national journals on a random sampling basis.</em></p> <p><strong>Findings/Result: </strong><em>This abstract map ensues from the review to reveal the antecedents of KS at the individual and organizational levels.</em><em> The review showed the importance of further studies in knowledge sharing, especially in the retail sector of India. Though there are many pieces of research on the antecedents of KS behavior, there is further scope to study the role of the Big five personality traits in KS behavior among employees.</em></p> <p><strong>Originality/Value:</strong><em> T</em><em>o the best of my knowledge, and provides a review of literature on the knowledge-sharing attitude of employees. This article is a systematic review of factors affecting KS behavior and proposes a concept map. The research augments the value of the growing literature on Knowledge sharing.</em></p> <p><strong>Paper Type:</strong><em> Review Paper. </em></p> Sajan M. Acharya , H. R. Ganesha Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1754 Wed, 31 Aug 2022 00:00:00 +0000 A Cloud Based Framework for Identification of IoT Devices at Smart Home Using Supervised Machine Intelligence Model https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1766 <p><strong>Purpose: </strong><em>Identification of Internet of Thing (IoT) devices in smart home is the most important function for a local server/controller to administer and control the home smoothly. The IoT devices continuously send and receive requests, acknowledgments, packets, etc. for efficient data communication and these communication patterns need to be classified.</em></p> <p><strong>Design/Methodology/Approach</strong>: <em>Therefore, to run the smart home smoothly, in this work a framework using cloud computing is proposed to identify the correct IoT device communicating with the local server based on supervised machine learning. The best supervised machine intelligence model will be installed at the local server to classify the devices on the basis of data communication patterns.</em></p> <p><strong>Findings/Result: </strong><em>Simulation is performed using Orange 3.26 data analytics tool by considering an IoT devices data communication dataset collected from Kaggle data repository. From the simulation results it is observed that Random Forest (RF) shows better performance than existing supervised machine learning models in terms of classification accuracy (CA) to classify the IoT devices with high accuracy.</em></p> <p><strong>Originality/Value: </strong><em>A </em><em>cloud based framework is proposed for a smart home to identify the correct IoT device communicating with the local server based on supervised machine learning. Based on the data communication pattern of the IoT devices, an IoT device is accurately identified. </em></p> <p><strong>Paper Type: </strong><em>Methodology Paper.</em></p> Sourav Kumar Bhoi, Krishna Prasad K. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1766 Wed, 31 Aug 2022 00:00:00 +0000 Assessing the attractiveness & Feasibility of doing business in the BoP Market – A Mixed Method Approach using ABCD Analysis Technique https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1806 <p><strong><em>Purpose: </em></strong><em>This paper aims at a quantitative analysis of the ABCD framework of analysis regarding the Base of the Pyramid market - its attractiveness’, serviceability, profitability, and sustainable business generation at the BoP from the stakeholders’ perspectives.</em></p> <p><strong><em>Design: </em></strong><em>The study follows a systematic literature review of ABCD analysis techniques and BoP to identify factors and elemental analysis under the ABCD framework. For the quantitative analysis, the focus group method is adopted by assigning the weights and the ratings to the constructs of the critical constituent elements.</em></p> <p><strong><em>Findings: </em></strong><em>The ABCD analysis framework is a tool of analysis that is conveniently designed to identify the various key attributes, and to analyze the advantages, benefits, constraints, and disadvantages of the critical constituent elements of any business, concepts, systems, strategies, and business domains. In this study on the attractiveness and feasibility of the Bottom of the Pyramid market ABCD quantitative analysis was found appropriate and very useful to quantitatively assess the key attributes, critical elements, and their summative scores to develop a feasible business model to tap the BoP segment successfully.</em></p> <p><strong><em>Originality value: </em></strong><em>This paper extensively studies the ABCD analysis framework and deploys the framework to study the BoP segment. Though several ABCD analyses are published related to other domains of business, this paper opens the door to new research in the area of assessment of the attractiveness and feasibility of the BoP business in India by finding the critical constituent elements and underlining its importance in doing sustainable and scalable business in the BoP segment.</em></p> <p><strong><em>Paper Type: </em></strong><em>Empirical Paper.</em></p> Keerthan Raj, Aithal P. S. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1806 Mon, 19 Sep 2022 00:00:00 +0000 A Comparative Study of Canara Bank and Karnataka Bank- A Case Study https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1821 <p><strong>Purpose:</strong> <em>The banking industry is crucial to economic growth. It's one of India's fastest-growing sectors, with a massive network of bank branches offering financial services. The study is being undertaken to find out the profitability of banks with respect to the deposits and advances, interest received and expended by Canara Bank (Public sector) and Karnataka Bank (Private sector). The study was undertaken by considering the deposits and advances of the two banks over 5 years.</em></p> <p><strong>Methodology:</strong> <em>The foundation of qualitative research is secondary data. Annual reports, manuals, previous bank records, and balance sheets are used to collect data. Focus group contacts with the manager and the staff are conducted to obtain in-depth data.</em></p> <p><strong>Findings: </strong><em>The study indicated that advances and deposits had a favorable and considerable influence on the net profits earned by banks.</em></p> <p><strong>Originality: </strong><em>The study highlights the</em> <em>effects of deposits and advances on the profitability of the banks. </em></p> <p><strong>Paper type:</strong> <em>Case study</em></p> Shaila Kamath, Ramesh Pai Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1821 Thu, 22 Sep 2022 00:00:00 +0000 The Applied Strategic Model of Organic Profit for Brick-and-Mortar Retailing in India (SOPR-b) https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1825 <p><strong>Purpose:</strong><em> To build an applied strategic model which is suitable for brick-and-mortar (B&amp;M) retailing in India to achieve sustainable and organic profit.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Pragmatism research philosophical paradigm; Abductive research approach; Multi-method choice and longitudinal time horizon for data collection; qualitative and quantitative data analysis techniques</em><em>.</em></p> <p><strong>Findings/Result: </strong><em>The SOPR-b model has established a statistically significant positive relationship between the share of organic profit; organic growth in customers’ repeat visit/purchase intention; organic customer orientation in the marketing mix and margin of safety; ownership and accountability held by the employees of sales &amp; store operations; sales and stores operation orientation in the organizational structure; organic customer retention orientation in the performance measures and rewards</em><em>.</em></p> <p><strong>Originality/Value:</strong><em> The new strategic model developed </em><em>draws on insights from over 9 empirical studies, 26 qualitative studies,</em> <em>35 field experiments, evaluation of over 20 million customer-level transactions, and important existing theories, models, and frameworks from multiple disciplines that are pertinent to the Indian context in the accessible literature.</em></p> <p><strong>Paper Type:</strong><em> Applied Research </em></p> H. R. Ganesha, Aithal P. S. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1825 Sat, 24 Sep 2022 00:00:00 +0000 Preparedness and Costing on Fire Safety Installation in Commercial Buildings https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1827 <p><strong>Purpose: </strong><em>The study was carried out to analyze the awareness among the management, occupants and concerned authority of selected commercial buildings at Birtamode, jhapa and prepare the tentative cost of additional tools and equipment’s needed. </em></p> <p><strong>Design/Methodology/Approach: </strong><em>This research is focused on two commercial buildings; Hanuman central and One stop mall (Birtamode Jhapa). These building are selected for research as both of the buildings are considered as largest shopping malls and they also vary in planning and construction technology.</em></p> <p><em>The fire safety preparedness and awareness of management, occupants were analyzed. After then preparedness and awareness of concerned authority like fire fighters, Municipality and Nepal police were analyzed. Data was collected from occupants, management and concerned authority based on the questionnaires survey, site visits with check list and key informant interview. Information regarding fire safety preparedness and awareness was presented in tabular form, charts and Key informants interview and questionnaire.</em></p> <p><strong>Findings/Result: </strong><em>Fire safety preparedness were lacking due to lack awareness on evacuation procedure and equipment’s operation. Management seems to be more focused on financial aspect rather than safety. Lack of proper firefighting equipment’s, equipment’s in poor condition, unmanaged electrical wires is the existing problem in the buildings. Concerned authority (Birtamode Municipality) had a fire Fighting team with a six fire men with a tank and fire fighting vehicle. But the new technologies like GPS were not introduced to firefighter. There were many cases reported where due to communication gap between the fire fighter and residents, the response was late which resulted more damage. Lack of fire hydrant near the major commercial buildings created problem for fire fighter to refill their water tank. Narrow roads inside the municipality, poor implementation of fire safety code were major problem for fire fighters. The tentative cost for the installation of fire safety tools and equipment’s Rs 5, 15,000 and Rs 9, 50,000 for one stop mall and Hanuman central respectively.</em></p> <p><strong>Originality/Value: </strong><em>The study may be a guiding document for professionals, entrepreneurs and occupants for improving awareness and preparedness by obtaining cost components against fire safety.</em></p> <p><strong>Paper Type: </strong><em>Research paper</em></p> A. K. Mishra, Aithal P. S. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1827 Sat, 24 Sep 2022 00:00:00 +0000 A Performance Analysis of Indian MSMEs https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1830 <p><strong>Purpose: </strong><em>Over the decades MSMEs have been reckoned as the driving force of the Indian economy and they have geared up the industrialization process to a large extent. This sector contributes about 40 percent towards the export of the country and attracts Foreign Direct Investment. India is privileged as a global manufacturing corridor by encouraging and supporting MSMEs to create employment opportunities, especially in rural areas, and to increase the purchasing power of individuals at the bottom of the pyramid. In this scenario, efforts have been made: one, to study the role of MSMEs in the Indian economy, and two, to do the Strengths, Weaknesses, Opportunities, and Challenges (SWOC) analysis, for understanding the internal and external factors which influence the MSMEs.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Present paper adopted conceptual research, based on the secondary data gathered from various statutory bodies like RBI and annual reports of the Government Ministry of MSME, research papers published in refereed journals and websites.</em></p> <p><strong>Findings/Results: </strong><em>MSMEs contribute to generating employment, by mitigating regional imbalances through the development of business in economically backward areas. Likewise, they generate a significant contribution to improving the Gross Domestic Product of India. During the recent pandemic period, it contributed 30% towards GDP. Within the MSME sector, while 630.52 lakh enterprises are operating in a micro-sector, 3.3 lakh and 0.05 lakh enterprises are operating in the small and medium sectors respectively. More than 51% of MSMEs are established in rural regions and 49% in urban regions. The study observes that there is parity between rural and urban areas. At present, MSMEs provide 110 million employments, out of which 76% are male and 24% female based on gender. This sector has many strengths and weaknesses. Likewise, it also provides greater opportunities to uplift the Indian Economy by initiating the activities like Atmanirbhar Bharat and Production Linked Scheme (PLC), incentives, subsidies, and funding support. These policy changes will push the MSMEs to face global competition and facilitate India as the manufacturing hub of the world.</em></p> <p><strong>Value: </strong><em>Apart from providing a broad view of MSMEs’ performance in India, this paper attempts to analyze such performance within the Strengths, Weaknesses, Opportunities, and Challenges (SWOC) framework. Researchers, who would like to have an impressionistic view of the MSME sector in the Indian economy during the recent past, can make the best use of this paper.&nbsp; &nbsp;</em></p> <p><strong>Paper Type: </strong><em>Case study.</em></p> Meera Omkar Shetty, Ganesh Bhat S. Copyright (c) 2022 https://www.srinivaspublication.com/journal/index.php/ijaeml/article/view/1830 Sat, 24 Sep 2022 00:00:00 +0000