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Keerthan Raj and Aithal P. S 2018. A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited. International Journal of Case Studies in Business, IT and Education (IJCSBE). 2, 1 (Jan. 2018), 1–12. DOI:https://doi.org/10.47992/IJCSBE.2581.6942.0022.