Ganesh H R, Aithal P. S., and Kirubadevi P. “Input and Output Driven Sales Personnel Performance Measures: Insights from an Experiment”. International Journal of Case Studies in Business, IT and Education (IJCSBE), vol. 4, no. 1, Apr. 2020, pp. 23-37, doi:10.47992/IJCSBE.2581.6942.0059.