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Suresh Raghavan and Ramesh Pai 2023. Quantitative Evaluation of “e-Customer Engagement Strategies” of Millennials for Online Brands, through ABCD Analysis Framework. International Journal of Management, Technology and Social Sciences (IJMTS). 8, 1 (Mar. 2023), 159–182. DOI:https://doi.org/10.47992/IJMTS.2581.6012.0262.