Warning: ini_set(): A session is active. You cannot change the session module's ini settings at this time in /home/u463195429/domains/srinivaspublication.com/public_html/journal/lib/pkp/classes/session/SessionManager.inc.php on line 69
Suresh Raghavan and Ramesh Pai (2023) “Quantitative Evaluation of ‘e-Customer Engagement Strategies’ of Millennials for Online Brands, through ABCD Analysis Framework”, International Journal of Management, Technology and Social Sciences (IJMTS), 8(1), pp. 159–182. doi: 10.47992/IJMTS.2581.6012.0262.