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Suresh Raghavan, and Ramesh Pai. “Quantitative Evaluation of ‘e-Customer Engagement Strategies’ of Millennials for Online Brands, through ABCD Analysis Framework”. International Journal of Management, Technology and Social Sciences (IJMTS), vol. 8, no. 1, Mar. 2023, pp. 159-82, doi:10.47992/IJMTS.2581.6012.0262.