International Journal of Management, Technology and Social Sciences (IJMTS) <ul> <li><strong>Country of Publication:</strong> India</li> <li><strong>Publisher: </strong>Srinivas Publication, Mangalore, Karnataka, India</li> <li><strong>Format:</strong> <a href="">Open Access</a></li> <li><strong>ISSN:</strong> 2581-6012</li> <li><strong>Available from:</strong><strong> <a href="">Crossref, Indian Citation Index, Zenodo, OpenAir</a></strong></li> <li><strong>Frequency:</strong> 2 Issues per year</li> <li><strong>Language:</strong> English</li> <li><strong>Scope:</strong> Multidisciplinary (Management, Technology, and Social Sciences)</li> <li><strong>Article Processing Charge:</strong> 2000 £ (Pounds)</li> <li><strong>Types of Journal:</strong> Academic/ Scholarly Journals</li> <li><strong>Open Access:</strong> Yes</li> <li><strong>Indexed &amp; Abstracted:</strong> Yes</li> <li><strong>Policy:</strong> Double blinded Peer Review</li> <li><strong>Publication Ethics:</strong><strong> <a href="">Editorial Ethics Policy</a></strong></li> <li><strong>Review Time:</strong> Six to Eight Weeks Approximately</li> <li><strong>Contact &amp; Submission Email:</strong></li> </ul> <p><strong>International Journal of Management, Technology, and Social Sciences (IJMTS) (ISSN - 2581-6012)</strong> is an online, not-for-profit, university sponsored free publication, blind peer-reviewed, open-access, bi-annual but continuous weekly uploading of accepted papers, plagiarism free, refereed research journal published by Srinivas Publication, Srinivas University, India. IJMTS offers free publication opportunity to its authors, allows to keep Copyright of the scholarly paper with the authors. It provides a global author-centric publishing platform for Professors, Research scholars, academicians, professionals, and students engaged in Research. The main aim of IJMTS is to become the world’s leading Author-Centred fast publication journal that is preferred and trusted by the research community through publishing authentic, peer-reviewed, and scientifically developed research articles of international calibre. IJMTS publishes research papers in the field Management, Technology, Education, and Social Sciences. The Journal publishes scholarly articles in English. IJMTS accepts exceptional research contribution from the authors in the form of original papers, review papers, conceptual framework, analytical and simulation models, case studies, empirical research, and technical notes. All submissions are also checked for plagiarism. The length of the manuscript must be between five (5) to twenty (20) journal pages excluding references. The journal follows the <a href="">|C|O|P|E|</a> (Committee on Publication Ethics) guidance while accepting scholarly papers for publication. The Articler Processing Charge (APC) subsidised for Srinivas University Faculty Members, Students and Research Scholars from Srinivas University Research Fund.</p> Srinivas Publication, Mangalore, Karnataka, India-575001 en-US International Journal of Management, Technology and Social Sciences (IJMTS) 2581-6012 Building Ethical Capital through Human Resource <p><strong>Purpose: </strong><em>Both in the professional world and the academic world, there is a rising interest in modern-day business ethics. However, ethical violations continue to occur in the course of business operations, prompting academics and professionals to re-evaluate the current state of affairs and devise innovative new approaches to the problem of effectively managing ethics in business organizations.</em> <em>The goal of this study is to assess the most successful means of creating an ethical culture in the workplace for building ethical capital within the greater framework of human resource management practices. </em></p> <p><strong>Design/Methodology/Approach: </strong><em>This is a review paper. Content analysis was done to compare and contrast the existing knowledge and potential practice based on model analysis considering Structure-related, organizational and individual constraints in the workplace. The classroom discussions among professional appearing as Masters scholars having more than 5 years of experience has enlightened the contextual comparison of the theoretical body of knowledge in the study.&nbsp; </em></p> <p><strong>Findings/Result: </strong><em>In light of this, although attempts to market ethics are primarily directed on utilizing and developing clear, documented formal mechanisms, the literature argues that alternative tools are equally important and required to accomplish this goal. Due to the significant impact that HRM ethics and practices are believed to have on staff employees, there has been a recent surge in interest in the study of the role that Human Resource Management (henceforth, HRM) plays in promoting ethical behavior in the workplace through standards, training, and codes. In the workplace, the institutions and interactions all work together to do what's right, even when it's difficult to do the right thing, core values will drive value-creating initiatives. Compliance will keep us out of trouble, but virtuous ethics will produce value for both our co-workers and our organization as a whole.</em></p> <p><strong>Originality/Value: </strong><em>A comprehensive examination of the role that HRM systematically signifies in generating an ethical workplace for the organization.</em></p> <p><strong>Paper Type: </strong><em>Review paper</em></p> A. K. Mishra Aithal P. S. Copyright (c) 2023 2023-01-09 2023-01-09 8 1 1 15 10.47992/IJMTS.2581.6012.0251 Credit Cards: A Sectoral Analysis <p><strong>Background: </strong><em>India, being one among the fastest growing economies in the World, yet there exists an enormous gap in having access to formal credit when compared to advanced countries. Banks and financial institutions are continuously striving to fill this gap with the aid of introducing new payment merchandise and units that would make accessibility to credit less difficult. Historically, formal credit was only restricted to financial products like home, car and private loans, but now it's been shifted to instruments such as credit cards. Credit cards have witnessed big scale issuance and increase in usage. Despite the fact that, traditionally India has been a debit card marketplace, the boom in credit card market has modified this narrative and credit cards have been prominently used in recent times.</em></p> <p><strong>Objective: </strong><em>This paper aims at sectoral analysis of the credit card industry in India by considering top three credit card issuers i.e., HDFC bank, SBI Cards, and ICICI Bank. </em></p> <p><strong>Methodology: </strong><em>In order to study the credit card industry in India, its growth and usage, secondary data from various sources were analysed. A SWOT analysis was conducted to depict the strengths, weakness, opportunities and threats of credit card industry. </em></p> <p><strong>Findings and Conclusion: </strong><em>Sectoral analysis of HDFC, SBI and ICICI bank indicates that usage and growth of credit cards in India has tremendously increased over the years<strong>. </strong>However, India has a long way to go and potential to explore the credit card market. Security issues has always been a concern in the credit card market. Credit cards have proved to be convenient in managing ones expenses, at the same time it needs to be used carefully in order to avoid debt traps, in case of over spending. </em></p> <p><strong>Paper Type: </strong><em>Case Study based research analysis on credit cards industry by highlighting about 3 major credit card issuers i.e., HDFC bank, ICICI Bank and State Bank of India. </em></p> Elroy Monis Ramesh Pai Copyright (c) 2023 2023-01-10 2023-01-10 8 1 16 28 10.47992/IJMTS.2581.6012.0252 Tales of Triumph: An Analysis of Famous Transgender Personalities from India <p><strong>Purpose:</strong> <em>The journey of travelling for authentication of one’s own sexual or gender identity is never a rose paved path before transgender persons, as their journey is beyond or away from established ideologies proposed about gender. Being born with a particular sexual identity but later realizing that the birth sex is not the actual essence of own self is a serious traumatic phase in any transgender life. It is never a pleasant reality for any of the believer of heterosexuality. They can never accept the existence of a varied gender or sexual category apart from one assigned at the time of birth. Thus, transgenders are forced to hide or suppress own identity to get acceptance in a gender binary led society like India. But there are many who were able to triumph in spite of sufferings from the shackles of gender inequality. Their tales are of courage, willpower, and self-reliance held firmly even before whips of harsh gender otherness. Thus, the article titled “Tales of Triumph: An Analysis of Famous Transgender Personalities from India” is an earnest attempt to draw mass attention to such excellent personalities from a suppressed gender group.</em></p> <p><strong>Design:</strong> <em>The article is prepared by collecting information from secondary sources such as peer-reviewed journals and National and International Publications. Internet sources, and research sources like Google Scholar, Research Gate, SSRN, Elsevier, Academia, and Shodhganga are used for identifying the research gap. To highlight the key aspects of the research ABCD analysis is used. Data is acquired from research journals, doctoral theses, scholarly articles, and websites to carry out the research that has been proposed. Concentrating on the keywords Transgender, Transgender in India, Famous Transgender, Excellent Trans Person, Gender Fluidity, Gender Binaries, of the chosen topic, the methodology used depends mostly on collecting, analyzing, and interpreting previous knowledge. The textual analysis and comparative method will be used in the methodology. There will be a close reading of the select works of Transgender writers followed by discussions on related issues. Writing research papers and participating in conferences on the subject are also aimed at. While conducting the analyses of the study, APA Manual has been followed to adhere to its requirements.</em></p> <p><strong>Findings: </strong><em>It has been found out that limited study is available regarding great transgender personalities from India, thus a paper discussing the triumph or victories of such a repressed gender minority in India is very essential for educating public about their achievements.</em></p> <p><strong>Originality:</strong> <em>The proposed study focuses primarily on transgender community in India and their priceless achievements in various realms of human knowledge, thus attempting to create awareness about transgender persons and their victories through various time frames. An awareness created about such a category is highly essential for a heterosexual society to reform their perspectives about third gender in India.</em></p> <p><strong>Paper Type:</strong> <em>Research Article</em></p> Haripriya R. J. Nair Manjula K. T. Copyright (c) 2023 2023-01-17 2023-01-17 8 1 29 36 10.47992/IJMTS.2581.6012.0253 Grit and Self-Efficacy on Growth Mindset- A Review Based Analysis <p><strong>Purpose:</strong> <em>Grit signifies a student's competence that endures after stumbling academic blocks. The trait Grit is closely identified with mindset. Students who believe that their shortcomings result from their fixed mental models, find no use nor reason to attempt again. Individuals with such rigid attitudes are believed to have a fixed mindset. On the contrary, students with a growth mindset are more likely to be resilient and have more grit. On the contrary, individuals who are mentally tough and strong are likely to be considered to have a growth mindset. According to previous research, grit is a question of nature and nurture. People need to build a growth attitude in order to become grittier.</em></p> <p><strong>Design/Methodology/Approach:</strong> <em>More than 100 research papers, articles, and journals were reviewed systematically to identify gaps, identify conflicts in previous studies, and for the purpose of foundation of knowledge on current topic. A systematic review of literature uses a meticulous and transparent methodology for research synthesis, with the aim of evaluating and, where feasible, diminishing bias in the findings. This review is based on careful and systematic scrutinization of the above-mentioned keywords and their combinations thereof. Electronic databases like Google Scholar, Research gate, Academia, Srinivas Publication and Mendeley/Elsevier with open access journals were perused.</em></p> <p><strong>Results/ Findings:</strong> <em>The relevant reviews indicate that people with a higher level of a growth mindset exhibit an equally high level of self-efficacy than pupils who had a more rigid perspective. Several literatures suggest that grit is associated with improved participation and better performance in a school environment. Students with a fixed mindset have a strong notion that their innate intelligence is limited preventing them from reaching their desired goals. This results in a hopeless ‘giving up’ attitude with a deep-rooted fear of failure. Whereas a growth mindset person marches forward with confidence. Their thoughts and beliefs are controlled by them. They understand that every person is brilliant in their own way which can be built, changed, and developed over time with the necessary components of will and effort. Few studies highlight different intervention models to improve fixed mindset of students. Few other studies suggest that practitioners could find a difference in the increase of grit with effective and committed goal</em> <em>settings which eventually would lead to an increased level of mindset in the right direction.&nbsp; </em></p> <p><strong>Originality/Value:</strong> <em>This study is a prequel for the original study on grit, self-efficacy, and mindset modification for the professional success of Industrial Training Institute Students. This intervention-based study has been recommended by few previous studies. In all originality, the experimental study would largely impact the young adults, their cognition and non-cognitive behavior with a developed growth mindset.</em></p> <p><strong>Type of Paper:</strong> <em>Systematic Literature Review-Based Analysis.</em></p> Buvana R. Prashanth Talwar Copyright (c) 2023 2023-01-23 2023-01-23 8 1 37 52 10.47992/IJMTS.2581.6012.0254 Applying Blooms Revised Taxonomy on Information and Communication Technology Skills of University Faculty Members <p><strong>Purpose</strong>: <em>The goal of this research study is to stress on&nbsp;the Information and Communication Technology (ICT) skill of the University Faculty in the education/training sector. The study also focuses on Applying Bloom’s Taxonomy on Information and Communication Technology (ICT) Skill of University Faculty&nbsp;in achieving the goal of betterment in the education sector.</em></p> <p><strong>Methodology</strong>: <em>It also uses secondary data from well-known journals, popular websites, most read books, authorised reports and good conference proceedings.</em></p> <p><strong>Findings</strong>:<em> The very application of ICT has achieved outstanding results in achieving skill competencies in every field. This has encouraged the majority of people or the faculty community in particular to share, clarify and improve the content&nbsp;using Information technologies. Collaboration, conversation, and construction are the three theories upon which entire learning process success is expected.</em></p> <p><strong>Research limitations/implications:</strong><em> This paper is fully based on secondary data from research articles available in search engines like Google scholar and Google search. Hence amount of work would have been good if primary data (which is difficult to collect) was collected and analysed.</em></p> <p><strong>Originality/value: </strong><em>Past experiences have shown us that traditional teaching methodologies has some disadvantages, it is recommended that to solve those problems we should use Information Technologies available on the Internet. This study addresses the importance&nbsp;of higher order skills mentioned in top 4 layers in Bloom's Taxonomy.</em></p> <p><strong>Paper type: </strong><em>A case study paper.</em></p> Manjunath Kamath Anil Kumar Copyright (c) 2023 2023-01-23 2023-01-23 8 1 53 67 10.47992/IJMTS.2581.6012.0255 Government initiatives and digital Innovation for Atma Nirbhar MSMEs/SMEs: To Achieve Sustainable and Inclusive Economic Growth <p><strong>Purpose:</strong> The Government Schemes and policies along with Digital innovation are accelerating the growth and opportunities for MSMEs for inclusive economic growth and Sustainability through Entrepreneurship for transforming MSMEs/SMEs both in rural areas and urban areas, the innovations are catalysts for social, and economic development with associations such as NITI Aayag, FICCI, CII, ONDC, OCEN, NDEAR NPCI-peer to peer lending. PMMY, ASPIRE, the Pharmaceutical Technology upgradation assistance Scheme (PTUAS), CGSSD-(Credit Guarantee Scheme for Subordinate Debt), Self-reliant India Fund for equity infusion through Fund of Funds (FoF], Skill India, Startup India, Make in India, FDI norms, Ease doing Business(EodB), FinTech Digital lending, Udyam, CLCS - [Credit Linked Capital&nbsp; Subsidy for technology up-gradation], Mudra, Coir Board, Khadi and&nbsp; Village Commission, Khadi e-market portal for the vocal to local, E-marketplace(GeM),The New&nbsp; Logistics Policy, and zero defect and zero effect revision of MSME Classification, PMEGP, Atma-Nirbhar Bharat Abhiyan (ANBA) packages &nbsp;for The MSME/SME&nbsp; sector too contributes extensive employment opportunities, industrial production, exports, contributing to GDP, SHGs programmes under the startup village Entrepreneurship Programme (SVEP), PMKVY, National Skill India Mission GST exemption&nbsp; for SHG with support of NABARD, SIDBI, the backbone for MSMEs in financing Green sectors like renewable energy (RE)&nbsp; Industries, Health Products, Agriculture and electric vehicles (EVs), Technology Centers(TCs) in&nbsp; policy framework promotes the sustainable Development&nbsp; Goals(SDGs), Atma Nirbhar&nbsp; MSMEs and to&nbsp; achieve 5 trillion dollar&nbsp; economy.</p> <p><strong>Design/ Methodology/Approach:</strong> The research is based on secondary data collected from the annual report, Newspaper articles, news, website and published data of the Ministry of MSMEs and both the conceptual and empirical studies have been reviewed.</p> <p><strong>Findings/Result</strong>: This paper analyses economic growth through various schemes such as ECLGS, startup India SAMRIDH, Startup India Seed Fund scheme to SME,&nbsp;MSME, and Atmanibhar Bharat contribution towards MSME and SME. It also focused on the importance of ONDC, OCEN, and NDEA to enhance the productivity, fintech, and smooth functioning of E-Commerce and also create functions and opportunities for a job which leads to uplifting the economy of the country.&nbsp;</p> <p><strong>Originality /Value: <em>BDEF </em></strong><em>approach, i.e., Better customer experience</em><em>, </em><em>Decision making</em><em>, </em><em>Empowerment and entrepreneurial competence</em><em>, and </em><em>Facilitating speedy execution of business processes are the main key factors to achieve MSMEs /SMEs for sustainable and Inclusive Economic Growth.</em></p> <p><strong>Social Impact</strong>: <em>This research is expected to provide the impact of government Schemes and digital frameworks to build and strengthen the MSMEs for sustainable development, global trend and social changes.</em></p> <p><strong>Paper Type: </strong><em>Viewpoint</em></p> Mahesh K. M. Aithal P. S. Sharma K. R. S. Copyright (c) 2023 2023-01-30 2023-01-30 8 1 68 82 10.47992/IJMTS.2581.6012.0256 A Review on E-commerce and Rural Consumers: A Study on the Motivational Factors for Online Shopping among Rural Youth <p><strong>Purpose: </strong><em>Online shopping is now a frequently used method of making purchases. It has become popular in rural areas, especially among rural youth, as a result of advancements in technology, information, and communication. This study aims to determine the motivational factors that affect rural youth's online shopping behaviour and their level of familiarity with e-commerce in general and online shopping in particular.</em></p> <p><strong>Design: </strong><em>Secondary data was gathered by referring to journal papers via Google Scholar, Research Gate, Academia databases, Magazines, and books. The framework of ABCD factor analysis is included in the study.</em></p> <p><strong>Findings: </strong><em>Based on the articles examined, it is clear that young people are comfortable making purchases online, and that they do so for a variety of reasons. Youngsters are influenced to shop online because of both internal (personal) and external factors (Influencers). Despite the fact that there is no research on rural youth in the reviewed articles, there are still some themes that apply to this demographic that are universal across all consumers, whether they live in cities or rural areas. A number of problems exist even for young people living in urban areas when they try to shop online. The majority of young people still prefer shopping online because of ease, lower prices, higher quality, convenience, etc. The majority of youth today, prefer to shop online for books and electronic gadgets.</em></p> <p><strong>Originality value: </strong><em>The knowledge that young people possess relating to online shopping has been assessed based on the reviewed articles. The motivators that make youth buy the products online are identified along with the purchase process, methods of payment, etc. </em></p> <p><strong>Paper Type: </strong><em>Review of Literature </em></p> Deshel Levines Fernandes Shailashri V. T. Copyright (c) 2023 2023-02-03 2023-02-03 8 1 83 98 10.47992/IJMTS.2581.6012.0257 An Evaluation of the Structural Change of the Agrarian Sector in Kerala <p><strong>Purpose:</strong> <em>The study made an effort to look into Kerala's agricultural development patterns, growth performance, and structural changes. In Kerala, commercial cash crops like rubber and coconut replaced food crops including lentils, rice, tapioca, cashew nuts, and ginger, causing a shift in the cropping pattern in favour of non-food crops at the expense of food crops. Agriculture has become more vulnerable as a result of the shrinking cultivable area, the predominance of small and dispersed holdings, the fall in agricultural labour, and cultivator use.</em></p> <p><strong>Methodology:</strong> <em>The methodology used in this study is Descriptive Research, which is mainly concerned with secondary data sources. Books, newspapers, journals, articles, and government websites are used to gather secondary data.</em> <em>The information has been collected by using the keywords - sectoral wise changes, structural transformation, agricultural development, commercial agriculture, and agribusinesses. The required articles were obtained by electronic search and manually screened.</em></p> <p><strong>Originality: </strong><em>The significance of the current study rests in the fact that the preceding studies have not yet addressed the entire structural transformation of Kerala's agrarian sector in a thorough and comprehensive manner, making it necessary.</em></p> <p><strong>Value:</strong> <em>By examining the productivity of the sector, the study will aid in determining </em><em>the change in trends of agriculture scenario in Kerala and the problems of agriculture sector in Kerala.</em></p> <p><strong>Findings:</strong> <em>The study discovered that while the employment share of the primary sector has not decreased in pace with the substantial reduction in its part of the GSDP. Furthermore, there has been only a little increase in the percentage of income from the secondary sector in the GSDP due to the excess labour force moving from the primary to the secondary sectors, which has led to abundance in the latter. In Kerala, the changes in land use patterns over the past few decades were unparalleled in terms of deforestation, growth in current fallow land, expansion of non-agricultural land, and decreases in net sowing and gross crop area, which led to a drop in cropping intensity.</em></p> <p><strong>Paper Type:</strong> <em>Descriptive study</em></p> Aswani T. D. Evin Varghese Copyright (c) 2023 2023-02-03 2023-02-03 8 1 99 109 10.47992/IJMTS.2581.6012.0258 Evaluation of Price Adjustment Coefficient for Construction Contracts <p><strong>Purpose: </strong><em>There are many bridges being constructed in Nepal. Brides of different types like Bailey truss, cable stayed, RCC Arch, pre-stressed, RCC Slab, RCC T-Beam, Steel truss, RCC Box, Stone masonry arch, suspension, and suspended bridges are being tendered and constructed at present in Nepal. Most of the bridges being constructed are of RCC T-beam and Prestressed bridges. It has been found the need to carry out research to develop logical price adjustment coefficient ranges for RCC T-beam and Prestressed bridges contracts to make the price adjustment provision more uniform.</em></p> <p><strong>Design/Methodology/Approach: </strong><em>Primary data was collected by office visits, constituting focus group discussions and interviews of the beneficiaries (clients &amp; contractors) and the secondary data was collected through the Interim payment certificates and contract documents of the selected bridge. Price adjustment calculation was done and price adjustment coefficient ranges for RCC T-girder and prestressed concrete bridges were fixed.</em></p> <p><strong>Findings/Result: </strong><em>Price adjustment coefficients (Labour coefficient, Material coefficient &amp; Equipment coefficient) were found significantly different since their corresponding weightage in bridge construction are different. Thus, different ranges are to be adopted as per their weightage which is justified by this ANOVA Test.</em> <em>If price adjustment coefficient ranges are not provided in the bidding document, it was seen that the contractor tried to manipulate price adjustment provision to his/her benefit.&nbsp; </em></p> <p><strong>Originality/Value: </strong><em>The necessary ranges have been developed for coefficients of price adjustments to provide a guideline to the contractor in bidding price adjustment coefficients </em></p> <p><strong>Paper Type: </strong><em>Research paper</em></p> A. K. Mishra Navneet Chaudhary Aithal P. S. Copyright (c) 2023 2023-02-17 2023-02-17 8 1 119 139 10.47992/IJMTS.2581.6012.0260 Administrative Efficiency of Old Age Homes in Geriatric Care and the Level of Satisfaction of Inmates: A Study in Kottayam District <p><strong>Purpose: </strong><em>By reviewing the available literature this paper made a solid foundation to the current scenario of old age homes in geriatric care as a social necessity and the satisfaction of the inmates is a factor which measures the administrative efficiency of the old age homes. Administrative inefficiency and inadequacy of governance may contribute to poor treatment and poor treatment of members in old age homes. Medical care provided to the inmates in the old age homes is a major factor which contributes to the satisfaction level of the inmates along with several other factors. This study was taken place to examine the level of satisfaction of the inmates on the infrastructural factors such as atmosphere, facilities, environment, and behavior of staff toward the elderly inmates.</em></p> <p><strong>Objective:</strong> <em>The study tries to examine the administrative efficiency of old age homes for the elderly and the inmate’s level of satisfaction.</em></p> <p><strong>Design/Methodology/Approach:</strong><em> The codes are taken from the literature and used in the review of literature. This research was explanatory research that was conducted through an exploratory approach. On the internet's platform, desktop research was carried out. Almost 100 research articles were reviewed in depth and studied to identify the research gap.</em></p> <p><strong>Findings/Result: </strong><em>The review of the articles indicates elderly are quite satisfied with the efficiency of old age homes and they are happy to be there in the old age homes other than being isolated at home and also, they are comfortable with their embers in the caretaking homes. In this study it can be found that the level of satisfaction of old age home inmates is different from each other as there are different types of paid and non-paid old age homes.</em></p> <p><strong>Originality/Value: </strong><em>This review presents key findings from studies that show the level of satisfaction of the inmates in the old age home. </em><em>This article was unique in its way of being a review article and compiling a satisfactory report of elderly inmates of old age home in the past 15 years. In all these studies the researcher can find that the efficiency and satisfaction of the old age home are different from each other.</em></p> <p><strong>Paper Type</strong>:<em> It was a review-based study which is also known as an integrative review where many articles from the past 15 years were selected from different search engines such as Google scholar, Research gate, and others. </em></p> Denny C. M. Vidya N. Copyright (c) 2023 2023-02-17 2023-02-17 8 1 140 158 10.47992/IJMTS.2581.6012.0261 Quantitative Evaluation of “e-Customer Engagement Strategies” of Millennials for Online Brands, through ABCD Analysis Framework <p><strong>Purpose: </strong><em>The purpose of this study is to examine the Millennial’s online customer engagement strategic business model by using the strategic analysis tool under "ABCD analysis framework," and to then list the various key factors that are influencing the proposed model. The analysis is meant to identify the most influential aspects of the model in terms of its four constructs—Advantage, Benefit, Constraints, and Disadvantage—through qualitative and quantitative methods</em></p> <p><strong>Design:</strong> <em>In order to analyse the model in both qualitative and quantitative ways, the research strategy includes the data collection through a focus group discussion, collecting their responses through a pre-designed response sheet and tallying up their scores according to importance and weight. Before starting to collect data, an extensive literature review was conducted on the analysis tool in question, focusing on its applicability to the business model.</em></p> <p><strong>Findings: </strong><em>This study found that online shopping is more widely accepted with the growth of Internet, than traditional brick-and-mortar stores based on data gathered and analysed from focus groups.</em></p> <p><strong>Originality: </strong><em>This study makes extensive use of ABCD analysis framework as a business model analysis tool, and it also incorporates the findings of previous studies that have employed the ABCD analysis framework. Moreover, it identifies potential new directions for research into customer engagement on e-commerce websites by listing important factors that need to be taken into account.</em></p> <p><strong>Paper Type: </strong><em>Empirical Research Analysis</em></p> Suresh Raghavan Ramesh Pai Copyright (c) 2023 2023-03-01 2023-03-01 8 1 159 182 10.47992/IJMTS.2581.6012.0262 Value Creation through Corporate Social Responsibility: A Quantitative ABCD Analysis <p><strong><em>Purpose: </em></strong><em>The major aim of this study was to examine the ABCD analytical framework's Advantages, Benefits, Constraints, and Disadvantages of CSR in order to discover the essential constituent parts and aspects impacting value creation through CSR.</em></p> <p><strong><em>Design: </em></strong><em>The current literature was researched in order to have a thorough grasp of value generation through CSR. The researcher employed a focused group interview approach, assigning weights to their perceptions of value creation through CSR, which was then statistically assessed.</em></p> <p><strong><em>Findings: </em></strong><em>The quantitative examination of the ABCD framework revealed a significant weightage of favorable variables in the production of value through CSR, followed by benefit factors. It was discovered that CSR offers more advantages and benefits than limits and downsides, demonstrating its efficacy in value generation.</em></p> <p><strong><em>Originality value: </em></strong><em>The result of this research enables the corporates to understand the importance of CSR activities in enhancing their value through social, economic, environmental, and management development. The constraints and disadvantages identified in this research will provide a guide to tackle these challenges and make the CSR an effective strategy. Moreover, present research adds on to the existing body of knowledge in the area CSR by analyzing its effectiveness quantitatively. </em></p> <p><strong><em>Paper Type: </em></strong><em>Empirical Research</em></p> Steevan D Souza N. K. V. M. Varambally Copyright (c) 2023 2023-03-06 2023-03-06 8 1 183 212 10.47992/IJMTS.2581.6012.0263 Social Commerce for Unbranded Products in India- A Case Study of MEESHO <p><strong>Purpose: </strong><em>&nbsp;</em><em>Through the introduction of social commerce&nbsp;apps, social interactions on the internet offered new economic prospects. This is mostly due to the proliferation of social interacting sites, which have also led to the expansion of e-commerce. The present trend in e-commerce has created a new brook called social commerce, which uses social technology to create an atmosphere for social exchanges. These social acquaintances can lead to operational social support in e-commerce, which builds trust and escalates the likelihood of using social commerce. The paper intends to attempt an in-depth study on MEESHO, a social Commerce application. We conclude by giving prospects for a flourishing business in the future.&nbsp; </em></p> <p><strong>Design/Methodology/Approach</strong>: <em>This study projected an academic agenda for the adoption of social commerce by utilizing the social support model and associated theories on intention to use. We have used secondary data from sources such as case studies, blogs, of and research papers.</em></p> <p><strong>Findings/Result<em>: </em></strong><em>The success story of the most promising Social selling app brings an articulated picture of how did a social commerce app succeed in making sales at the doorstep so practical. The study also </em><em>brings out the reality of how the business has given rise to many small and medium vendors a chance to demonstrate large selling platforms with their innovative and skillful offerings. This case study can be further utilized in marketing classrooms to imbibe innovation and enterprising skills.</em></p> <p><strong>Originality/Value: </strong><em>The discoveries in the case will give more insight into consumer buying behavior trends and help social commerce sellers to target better to obtain satisfaction of the buyer and obtain his trustworthiness.</em></p> <p><strong>Paper Type: </strong><em>Case Study</em></p> Afreen Nishat A. Nasabi Sujaya H. Copyright (c) 2023 2023-03-06 2023-03-06 8 1 213 223 10.47992/IJMTS.2581.6012.0264