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Purpose: Green loans, green credit cards, green checking accounts, and green mortgages are all part of current banking operations, are online banking components. The goal of this research is to identify a research need and potential research agendas for linking green banking practices of certain selected commercial and public sector banks in India. The purpose of this study is to create a conceptual model that effectively represents the characteristics of green banking operations and their relationship to total green banking customer satisfaction.
Design/Methodology: This study examines the current state of various bank green banking practices. The information was gathered from academic journals and websites.
Findings: This review-based analysis identifies the present state of green banking practices. The influence of green initiatives by public and private banks, such as internet banking, internet payments, green payments, and credit card loans, is investigated. The research gap is computed using the current situation and the desired green activity approach. Depending on the research gap, different research objectives to link green banking practices are developed and analysed.
Originality: The current state of affairs, research gaps, and research goals related to green banking practices and boosting brand value to retain and satisfaction of the customers are examined in this review-based research study.
Paper Type: Review and focus group based conceptual model.
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