Channels of Digital Marketing in Maritime Education –A Review on Cadets Decision Making

Main Article Content

D. Rajasekar
Aithal P. S.

Abstract

Purpose: With reference to cadets' decision-making on a maritime career, the goal of this research is to identify the digital marketing channels in maritime education.


Design/Methodology/approach: The data for the descriptive study was gathered from maritime education cadets attending in private maritime universities. Using a structured questionnaire and the convenience sampling approach, 60 respondents were chosen as the study's sample size.


Findings: The results of the empirical investigation show that the target group under study has a high level of awareness regarding digital marketing channels in maritime education.


Practical Implications: To be familiar with digital marketing platforms and their profound influence on cadets' decision-making in maritime education.


Originality/Value: The impact of cadet decision-making in maritime education utilizing digital marketing has been examined using descriptive and t-test analysis.


Type of the Paper: Empirical Study.

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How to Cite
D. Rajasekar, & Aithal P. S. (2022). Channels of Digital Marketing in Maritime Education –A Review on Cadets Decision Making. International Journal of Management, Technology and Social Sciences (IJMTS), 7(2), 490–496. https://doi.org/10.47992/IJMTS.2581.6012.0234
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