Paytm’s Journey Towards Digital Payment in India – A Case Study

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Puneeth B. R.
Nethravathi P. S.


Background/Purpose: Paytm that represents Pay-through-portable is by and by the main market player inside the e-wallet exchange. Paytm is the largest financial services firm in India, offering full-stack payments and financial solutions to clients, offline shops, and internet platforms. During this contextual analysis, worked to conceal Paytm's sale and positioning scheme, primarily after the demonetization drive was declared on November 7th, 2016. It is worth to discuss the strategies of Paytm towards digital payment in India.

Objective: To observe the growth of Paytm and review the contributing factors that helped this growth.

Design/Methodology/Approach: Analysis and presentation of information collected from various scholarly articles, web articles, and also using SWOT framework.

Findings/Result: Based on the study through various resources and also by analyzing the facts and figures, it is observed that sustaining in the financial field is a difficult job that requires many strategies and procedures to be followed. Creativity, Innovation, Sustainability, Motivation are some of the proven solutions for the same.

Research limitations/implications: The analysis and solutions mentioned in this paper are limited to companies whose business and annual turnover and experience are as close to Paytm

Originality/Value: This paper focuses on various factors and scenarios that have made the growth of Paytm possible and taken it to the level of success.

Paper Type: A Research Case study paper on the digital payments of Paytm in India after demonetization.


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How to Cite
Puneeth B. R., & Nethravathi P. S. (2021). Paytm’s Journey Towards Digital Payment in India – A Case Study. International Journal of Case Studies in Business, IT and Education (IJCSBE), 5(2), 125–141.

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